The entire ValitaCell is delighted to have been shortlisted for the Marketing Institute of Ireland‘s All Ireland Marketing Awards. In 2021, ValitaCell embarked on a new marketing strategy focused on building awareness of the ValitaCell brand and scaling the business through a range of customer acquisition strategies. The business has seen the benefit of this new strategy with the excellent growth achieved in 2021.
Chief Marketing Officer Kevin Friel and Business Development Manager Eligio Iannetti presented their case study to a judging panel as part of their submission. The case study detailed our visual identity (logo, brand colours, style approach) redesign, our new digital marketing strategy and our results in terms of customer onboarding and growth. The winners will be announced in May at the industry’s awards ceremony.
Kevin Friel & Eligio Iannetti
